This course will cover the workings, operations and the integrative activities of major stakeholders
in the Tourism and Hospitality Industry. The student will also gain knowledge on managing and marketing a service-oriented
business organization. Apart from the scope and structure of travel organizations, it provides an in-depth study of the nature
and distinctive characteristics of each sector of the entire tourism industry, focusing on the management, organization and
planning of specific business strategies for the various entities in the local setting. This will also involve the analysis of the
possible impacts of external factors and trends on the different tourism industry sectors and specific types of businesses. It
will also look into client profiling such as travel motivations and influences as it relates to aligning strategic and tactical
solutions to the business. The course also identifies the employment opportunities available in each sector and the
corresponding qualifications for the job.
An introduction to the use of quantitative approaches in research is given in this course. In order to critically think about appropriate procedures for study design, data collecting and analysis, and the use of statistics, the emphasis will be on developing a grasp of quantitative methodologies and related statistical approaches.
An introduction to the use of quantitative approaches in research is given in this course. In order to critically think about appropriate procedures for study design, data collecting and analysis, and the use of statistics, the emphasis will be on developing a grasp of quantitative methodologies and related statistical approaches.
An introduction to the use of quantitative approaches in research is given in this course. In order to critically think about appropriate procedures for study design, data collecting and analysis, and the use of statistics, the emphasis will be on developing a grasp of quantitative methodologies and related statistical approaches.