This course introduces students to Product Management as the execution of brand strategy in real products and services. Learners will understand how products are designed, positioned, priced, launched, and improved to meet customer needs while delivering business value. Emphasis is placed on market–problem fit, go-to-market execution, cross-functional collaboration, pricing logic, and performance measurement, using real-world Philippine market examples. By the end of the course, students will be able to make informed product decisions that align brand promise, customer experience, and commercial goals.
This course focuses on inculcating in the students the importance of having appropriate values and ideals that are geared towards having an effective, efficient, and ethical personality necessary for the students to cope in this ever-changing world. During the course, students will learn the different aspects of personality with emphasis on maturity, social grace, acceptable manners, good human and public relations skills, grooming and appearance, mental and emotional development, and value.